1 post tagged “fashion”

(Not to place you as the scion of t-shirt marketing, but, hey! you kind've are.)

I'm offering to you a proposal to innovate another size: the extra medium.

See, some of us girls are shaped differently. Some of us do not cut the willowy silhouette you model after. Some of us are larger in some places and smaller in the others. Quoth the Sir of Mix-a-Lot: "little in the middle but she got much back."

Extra Small? Check. Extra Large? Check. Wither the Extra Medium?

Look, I'm the median of women's sizing. This means that I wear a size 6 in some brands, a size 12 in others, and everything in between. I'm not saying the fashion industry is going to suddenly wise up and give us realistic, modern, proportional sizing for women of all shapes. I'd just like another option to choose from in all the madness.

Extra medium, to my mind, wouldn't be a size between medium and large, but more of a "chick" shape. You know, enough for awesome logo t-shirts to fit across various expanses of boobage without stretching out the letters, long enough to fit over pants without plumber's crack, and a waist that nips in a bit to give it a shape.

Theory gets this, and so does BCBG, but spending $50 on a shirt isn't really my (ha!) style. I'd like a wider range of options for cute, stylish logo t-shirts, like the ones I get from Mule Design:

extra medium.

I won't go off on a tear about the fashion industry. It's an industry, as ridiculous and creative as a corporate practice  can be. As an industry, fashionistas of all stripes struggle with eating disorders at the front of the house, slave labor at the back of house; sexism, racism, and homophobia just to name a few. I'm not here to critique that. Go on with your bad selves.

I'd still like to propose the extra-medium: it sounds good, it fits well, it's a helluva good marketing practice.

Loves and x-large kisses!
Ginevra